4 Tips for moms to start a business abroad

Moving and starting a business abroad will not be an easy task- it means stepping out of your comfort zone completely!

Nevertheless, this can be the most exciting thing to ever happen to you and your family. Here are a few tips to help you make the best of your strategic move.

Abide by the rules of their political economy

Political economy is the study of production and trade and their links with custom, government and law. Investigate the specifications, rewards or affirmative actions that the country has to see, and decide how you can best present yourself within it.

South Africa, for example, has an affirmative action policy named broad-based black economic empowerment (B-BBEE) which they take very seriously. Be sure to adhere to such specifications as not only will you boost the credibility of your business, but potential customers will also value that you are contributing to their positive economic reform.

Study the business culture in your location

Do thorough research about the area of your business to see what is considered best-practice in that location. You don’t want to get yourself in a verbal squabble within the first year of your young business due to possible culture clashes. The people in your proximity will most likely be your clients, so be sure you grasp how they reason and think to be able to adapt to how they do things.

Live like locals and commune with locals

If you only mingle with fellow expats, you will never learn the true culture of your new country. Make some friends that are locals and invite them over for dinner. This is the fastest and most accurate way of learning the language, pinning the social culture and steadily giving you a sense of belonging in strange surroundings.

Make sure your family is slowly but surely settling in

Moving to a different country can be a lot for your family to process, especially your children. It is very important to take some time out of your day to see that they’re making friends and that they’re happy in their new school. Sign them up for some classes to learn the language or ask one of your new local friends if they have kids in the family to organise a play date.