Getting Creative With Media Advice
What Makes A Good Press Release?
There are a number of people who feel that press releases do not have as much weight and impact as they had before. While it’s true that there are several others who misuse them, these releases still can have a significant impact on helping to create buzz regarding your brand and products so long as it is written properly. To help you create an effective and impressive press release, here are a few things that you have to be certain of to make sure that your release can deliver the results desired.
Number 1. Newsworthy – if you’ll look around, you are going to find lots of people writing news that are unworthy releases. You have to be sure that the release has got something that’s worth mentioning if you would like to become successful. This can be anything from introduction of new product, abnormal profits and so forth. As a general rule, you must not make a release that is not adding anything new to people.
Number 2. Informational – initially, people make use of press releases to be able to popularize their brands. Remember that it is almost impossible to make progress if you will follow this. Press release that you’re going to write should be informative. If you’ve introduced a new product, then you must tell your readers more about it and not just about your company. You should talk about statistics and facts as well about the product for journalists to find it interesting, pick it up and then either distribute or publish it.
Number 3. Timely – if the released is published at the wrong time, it is not going to create much of an impact as what you expect. Experts actually recommend writers to send releases during productive hours of day. Thus, it is more likely to catch attention before 10 am. However, you have to be cautious of the day that you’ll send it out. Preferably, you have to send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends due to the reason that there are only few or no people reading during this time.
Number 4. Easy to read – no one is going to read your press release if it’s written in hard to read language. Not only that, no one is going to read or share it if it is not formatted beautifully. Your release has to be written in easy language and also, it has to be formatted professionally so by that, people will have easy time of navigating through it.
Press releases can be both impactful and effective as long as it meets these 4 features.
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