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4 Features That Make A Good Press Release
There are a number of people who feel that press releases do not have as much weight and impact as they had before. And while it is true that there are some other people who use them incorrectly, still these releases can have a huge impact on helping to create buzz about your brand and products so long as it is written properly. Here are a few things that you need to be mindful about to be certain that your release can deliver the desired results to help you create an effective and impressive press release.
Number 1. Newsworthy – if you are going to look around, you will find that there are many people writing news that are unworthy releases. You have to be sure that the release has got something that’s worth mentioning if you would like to become successful. Basically, this could be just about anything from introduction of new product, abnormal profits and so forth. As a general rule, you must not make a release that is not adding anything new to people.
Number 2. Informational – to be able to popularize brands, people are making use of press releases. Remember that it is almost impossible to make progress if you will follow this. Instead, you should make your press release to be informative. If you have introduced a new product, then you must not just focus on your company but you should tell more about the product specifically. You must also talk about statistics and facts regarding the product for journalists to find it interesting, pick it up and then either distribute or publish it.
Number 3. Timely – if the released is published at the wrong time, it is not going to create much of an impact as what you expect. Experts actually recommend writers to send releases during productive hours of day. Thus, it is more likely to catch attention before 10 am. On the other hand, you should be cautious of the day that you are going to send it out. Ideally, you must send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends because there’s just few or no people reading during this time.
Number 4. Easy to read – no one will read your press release if it is written in hard to read language. Another thing that you should know is that, no one would read or share it if it is not formatted beautifully. Your release has to be written in easy language and also, it has to be formatted professionally so by that, people will have easy time of navigating through it.
Even today, press releases are impactful and effective as long as it meets these 4 features.